URL Slug Best Practices for Marketers

Google clearly cites the importance of this factor in their documentation on the “Usability of web pages”. As well as reaping SEO benefits, responsiveness contributes to a strong UX and is a key part of accessibility. Accessibility comprises many things—we’ll explore more of them later— and a major one is structure. Content that is structured to be scannable is going to be both more accessible to all users and more likely to score highly on usability. https://intern.ee.aeust.edu.tw/home.php?mod=space&uid=1621614

• Today, I’m excited to share with you how OCR tools can transform your… SEO strategy.
• On the other hand, external links are hyperlinks that point to any domain other than the domain the link exists on.
• By monitoring metrics such as bounce rate, conversion rates, and page speed, you can identify areas where users may be encountering issues or experiencing delays.
• You can permeate your pages with helpful images, graphs, and even videos.

Keyword intent and search intent

Your calls to action (CTAs) must be clear and easy to find on your website. You can do it in many ways but remember to use a verb (book, reserve, check, click…) to entice people to take action. Using CTAs is common practice and you will use it often in your digital marketing strategy.

Here’s how our SEO and UX teams go about developing new content for our clients:

It involves iterating wireframes and testing designs, considering user feedback through usability tests and interviews, all while keeping the brand’s voice consistent. Significantly, it is the harmonizing of usability studies with SEO fundamentals, from the perspective of a searcher landing on the web page, which underpins the ascent in search engine results. When both UX and SEO best practices converge, site visitors are not only drawn to your site through a sound search result but are also more likely to remain engaged, transforming into loyal customers. It’s clear that investing in the creation of compelling, readable content pays dividends. By focusing on user experience design and understanding the behavior of your target audience through user research, your design process can lead to a more user-centric product. This invariably boosts your brand’s authority and trustworthiness in the eyes of both end users and search engines. Intuitive site architecture and easy navigation help people find what they need fast. Most people want to find information quickly, and if your page takes forever to load, they will simply leave the website. In summary, to create an effective SEO strategy, you need to make your website user-friendly, and to achieve that, you need to consider UX design. Beside the layout, colors, fonts, there are also technical factors such as site speed, indexing, and metrics that UX designers need to consider when working on a website experience.

Do make sure that your mobile site and desktop site have mobile parity — they should offer the same experience on mobile as well as desktop. This not only goes for the content, but should also go for the design. Plus, today, when you are evaluating your site you should always look at it from a mobile-first perspective. So, should you ever start a redesign project for your site — do it mobile-first. If you are a real estate broker or sell clothes online, that search option might as well be the most important element on your mobile homepage. Please show that search option in the content area in that case, and make it available via the menu bar on other pages. Adopting a user-centered approach in design, prioritizing accessibility, and responsive, mobile-first strategies are non-negotiable in catering to diverse user needs across devices. Integrating a comprehensive understanding of UX design is crucial, focusing on the seamless fusion of form and function. In conclusion, enhancing website user experience is paramount for cultivating satisfying interactions and fostering user loyalty. https://www.saludcapital.gov.co/sitios/VigilanciaSaludPublica/Lists/Contactenos/DispForm.aspx?ID=756292 So, enhancing the user experience boosts a website’s exposure and rating on SERPs and its overall performance. Once you have a deeper understanding of pages to prioritize, you can identify how best to improve your pages for users and search engines. Interestingly, these elements are a necessary part of search engine optimization as well, especially recently. As the content strategist works closely with the UX designers, they can learn how to build a user-centric app or product, thus improving the relevancy and resonance of their content. Therefore, this collaboration can work wonders for your user experience.